Steve Bannon, Tucker Carlson and... Liz Truss? Inside the Former PM's Attempt for Make America Great Again

Britain's shortest-serving prime minister, began the premiere of her video series with a promise to reveal "malicious actors" attempting to weaken Britain, the US and Europe. She stated she would reveal how an "global web of leftists operate to undermine the democratic process and the electorate's mandate."

"Our focus will be on the political movement of Donald Trump and understand how this can be achieved in Britain," she said. "We'll be talking to the key figures of the Maga movement."

In advance of the series premiere, there was one particularly enthusiastic supporter. "This represents the dawn of a sort of political shift," remarked the controversial US journalist. His conservative media outlet Just the News will publish the ex-PM's new audio shows.

Building Connections in the Maga-Verse

Compatriot supporters, such as a pro-Reform adviser, assisted in her set up the Truss's program. The production is adequate, if basic. The show has attracted a subscriber base of 10k in her initial seven days and her first episode achieved 67,000 views across the same period.

This marks a humble beginning, but in making common cause with the journalist, she is being pushed into a well-developed conservative ecosystem creating and spreading Make America Great Again themes. Key fixations include alleged censorship by the mainstream media and a aim to dismantle a conspiratorial 'deep state' – which the ex-PM holds responsible for the abrupt termination of her short and troubled leadership.

"Just the News is not widely recognized beyond the pro-Trump media sphere, but it does have credibility there, primarily thanks to its founder, who provides analysis on conservative outlets like the program hosted by Steve Bannon and has even interviewed Trump," noted Professor Alex Hinton, who has closely studied the Make America Great Again phenomenon.

A Controversial Partner

The former PM's foray to import American conservative media to Britain has aligned her more closely to controversial figures such as John Solomon.

He set up Just the News after scrutiny after he was accused of pushing misleading narratives about Joe Biden's anticorruption effort in Ukraine, as well as contentious articles about the former US ambassador to the region.

His claims were repeated across the pro-Trump media, with Solomon featuring as a frequent visitor on the prominent cable news broadcast. The former president personally boosted his stories.

Solomon made the allegations regarding Ukraine in a number of opinion pieces for the outlet the political newspaper, where he was re-designated as an opinion writer following internal criticism regarding his reporting. These reports were pivotal in Trump's pressure for the officials in Kyiv to look into Hunter Biden and his father in 2019. Those demands resulted in impeachment charges targeting Donald Trump. The US Senate later voted to acquit the commander-in-chief.

Weeks after Solomon left the newspaper in autumn 2019, the news organization announced it was conducting a review of his work about Ukraine. It concluded the journalist had used unreliable sources and stated he "omitted key facts about main Ukrainian informants, including the fact that they had been formally accused or were under investigation."

Becoming Part of the Sphere

The journalist's personal broadcast spots are a sign of the right-wing media network Liz Truss is becoming part of. He discussed his support for her new show on a show he co-hosts on the right-wing channel, a conservative television outlet that is where you find the Maga influencer former adviser Steve Bannon and on which commentator Tucker Carlson also features. The ex-PM has already spoken with Steve Bannon on an early episode.

Through her association with the journalist and his outlet, Truss has become a niche participant in a broader ecosystem of pro-Trump platforms that frequently amplify each other's content.

The journalist's podcast and Real America's Voice show have frequently included individuals such as commentator Mike Benz, a political voice whose arguments against the foreign aid agency was used by Elon Musk as justification for shutting down the foreign aid agency.

A Global Media Play

Although Truss's stilted style and professional woes have invited ridicule at home, a number of stateside commentators are not discounting her bid to reinvent herself as a local version of the Make America Great Again press.

"One must regard people like Truss with seriousness, despite the fact that you may not want to interpret them word-for-word," said a Democratic strategist, who was employed in the Biden White House.

"You saw how in the recent campaign Donald Trump utilized that ecosystem to spread his narrative. Without a doubt that ecosystem exports and influences conversation abroad. It appears relatively clear to me that the circumstances in the Britain are similar to what enabled this parallel press sphere to flourish in America."

Professor Alan Finlayson, said the internet-based conservative network was already making its presence felt in the United Kingdom.

"The internet is borderless," Finlayson remarked. "There's a kind milieu within which ideas travel – on occasion manifesting in radical ways and other times more moderately – but which is interlinked."

The academic said the rise of the online right in the UK recently meant the "possibility to have a growing impact is significant."

Cross-Atlantic Aspirations

"Both Truss and the Reform UK leader in the recent past appeared at the CPAC, where I observed they deployed Make America Great Again rhetoric prior to the {king of Maga|

William Contreras
William Contreras

A financial analyst and tech enthusiast with over a decade of experience in market trends and digital innovation.